Why Brian Tracy always uses the word "fair"
Brian Tracy is a globally-recognised sales trainer, self-development author and coach. Tracy’s life story is quite extraordinary. He dropped out of high school to work as a labourer. Then he decided to travel the world for 8 years, gaining vast life experience. He now speaks four different languages and has already given speeches in more than 60 countries across the world.
His 2 favourite words about sales and business are fast and easy. One of his tips about negotiation is using the word “fair”. He says that the more you use that word, the more you trigger your customers’ emotions and feelings. As you might know, this will improve your results when negotiating.